However, I have to admit, I am having a hard time figuring out why we need lots of super-detailed goals (and sub goals and sub-sub-goals) and also another even more detailed objective.
They kind of seem like the same thing to me. I can see that the objective is basically the goal, restated with ABCD or BCC or whatever acronym you choose. I guess I'm just wondering what the purpose of writing it any other way was. We did that whole chapter on writing good goal statements; why not just include these specifics in the original goal statements (and sub statements)? Is there some use for the goal statements that is separate from the objective?